When it comes to shopping convenience is key, and nothing is more convenient than shopping from our mobile devices such as smartphones, tablets, and laptop computers.
The use of mobile-based Internet technology provides consumers with the ability to shop around for deals and make purchases from virtually anywhere and at any time of the day or night.
In essence, mobile devices have dramatically changed the way we buy products due to the fact that it provides us with the means to simply press the pay button no matter where we are located.
That being stated, hasn’t e-commerce already accomplished that? The Internet certainly did open up the world of shopping. In fact, it has enabled us to purchase from basically any brand and from anywhere in the world.
However, prior to the invention of mobile technology, consumers were basically limited to shop from home or work. The bottom line is that e-commerce was only accessible from desktop computers until the mobile Internet was incorporated into laptops and eventually tablets.
Yet the size and weight of those devices can be deterrents since we do not always carry them around with us. There is also the fact that they relied primarily on Wi-Fi in order to access the Internet.
Then along came the smartphone and all the positive attributes that go with it. In the current day and age, smartphones have become an extension of ourselves.
Most people do not leave the house without them. In fact, most people cannot put their smartphone down for more than a few minutes without checking it. That is good news for e-commerce.
Smartphones allow us to shop like never before. Consumers can literally make purchases wherever they are. For example, you may be driving along and see a billboard. Once you stop, you can look up the product, and purchase it from wherever you are.
The principal is the same for home-based online shopping. For example, you may be watching television and see a commercial that sparks your interest. You can simply grab your phone to look up the product, and purchase it from the comforts of your couch.
However, if you had to make the effort to actually get up, and log on to a personal computer in another room, chances are you would not even bother to make the purchase.
It goes even further than that. Retailers are now beginning to take advantage of the situation of the fact that everyone has a supercomputer in their pocket.
In essence, they are generating buyer experiences that interlace with our smartphones. Applications or Apps are a great example of this. One of the things that happen to go hand in hand with our increased usage of smartphones is the expansion of apps.
In the current day and age, there is an app for everything, and that includes retail shopping.
The use of apps has not only increased the use of customer loyalty programs, they have also brought those programs into the 21st century with incentives that consumers actually care about.
Long gone are the days when you need to remember to bring your customer rewards card to the retail outlet. Mobile Internet technology now has the ability to automatically credit your purchase to the customer rewards program simply by logging on to your favorite website.
When people shop, their smartphones, tablets, and laptops are now their go-to advisors and assistants.
The rise of mobile-based Internet shopping has changed the entire online shopping environment. It goes without saying that Internet-enabled mobile devices have completely redefined the way that consumers shop.